“You can’t blow an uncertain trumpet,” said Theodore Hesburgh, president of Notre Dame University for 35 years. He was talking about the necessity of vision. In your business, your vision should be your rallying cry. Without it, you, your employees, and your company’s success will falter.
Every business should have a vision statement that creates a clear picture of where the organization is heading. Vision has to do with the future. It outlines where you want your company to go, and then you can push forward to make that happen.
Your vision statement should be grounded in your values and priorities for your business. So although it is future-oriented, its roots should tie into to the reason that you started your company or the fundamental purpose of your organization. Or, as Theodore Roosevelt more eloquently put it, “Keep your eyes on the stars and your feet on the ground.”
Crafting a quality vision statement isn’t an overnight affair. Don’t skimp on this investment of time and mental effort. As you go through the process, keep the following guidelines in mind:
1. Let yourself dream. Your vision should be big–bigger than you think might be possible.
2. Keep your values front and center. They should guide your vision.
3. Statements should be short, clearly and succinctly creating a picture for those who hear them.
A clear and powerful vision dreams what your company’s future could be and then provides the motivation to make the dream a reality.
Click here for the next installment in our 10 Elements of Success series where we explore Know Yourself.
My experience with Office Sense and the whole staff has been exceptional. We have an online subscription business model, in a “card not present environment” we have hundreds of transactions daily that flow through our system. Not only does Office Sense offer our members excellent customer service they have minimized our chargebacks and put more money back in our business. Thank you to the entire staff!Salima S.
We never imagined that using an answering service could be so good for business. We’ve been able to grow month over month while at the same time increasing customer satisfaction. You are truly a partner that we can grow with. Starry Road Catering.Louise H.
Office Sense has truly transformed my work-life. As a real estate agent, I now have more time for my clients and myself because Office Sense takes care of appointment scheduling, message taking and lead qualification while I get to focus on my current and “good fit” potential clients.Christina S.
What are you waiting for? Monthly plans
starting at $79. No contract required.