Speaking from experience, trying to find the right formula for a perfect lead generation strategy takes time and experimentation. With the new year in full swing, there is no better time to start developing and testing strategies to help generate new leads and grow your business in 2019. Here are some quick lead generation tips that you can implement today!
Building trust between you and your potential lead is key when it comes to converting them to a customer. 81% of customers will do research about an industry or service before picking up the phone to call the business. Blogs are a great way to give your business a voice and to become a thought leader in your industry. This thought leadership makes your customer view you as an expert, ultimately building that trust.
When marketing your company, your current customers can be one of your strongest assets in gaining new ones. As mentioned before new leads lean on the trust factor. Potential customers will often make buying decisions based on Google reviews and Facebook recommendations alone. If you know that you are doing well and that your current customers are happy, highlight their reviews. Make their content public on social media or include their story in your next blog.
With over 75% of potential customers believing that calling is the most effective way to reach a business, make sure you are answering all your calls. Every call that comes in could be a potential customer. Businesses that answer the phone on the first call have 30-50% higher conversation rate than their competitor.
Social media is the perfect gateway between your business and your potential customers. Social media has impacted all our personal lives and it should an integral part of your business life as well. Facebook, LinkedIn, Twitter, and Instagram put you right in front of all your potential new leads. Organically speaking, posting quality content on a consistent basis helps build brand awareness, relevancy and overall reputation.
Videos are a great way to fill up your content library while also adding an interactive element to your business. Stop and think, how many times have you scrolled through Facebook and stopped to watch a 30 second video. Videos are natural attention grabbers…all it takes is 2 seconds for your potential lead to get hooked on what you have to say through video.
“Buy now”, “click here”, “call now”…what do these phrases have in common? They are all ‘’call to actions” (CTA). Having the right call to action strategically placed with the right medium can make a world of difference when it comes to getting a potential customer to do what you want them to do. For example, the call to action “call now” should be your main CTA in order to get customers calling your business. “Click here” or “learn more” will serve great for more interactive mediums like emails and social ads.
It’s important to remember that every business is different. Developing a strategy that works for you is part of the groundwork. Don’t be afraid to experiment with platforms, content, and tools. Put yourself in the shoes of your potential customer. What do they want to see?
It’s also important to test all of your ideas in the real world. Post blogs, create videos, change up your CTA’s- see what is getting the most interaction and engagement. Once you start seeing a growth pattern develop, start focusing your efforts on what’s receiving the most engagement.
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My experience with Office Sense and the whole staff has been exceptional. We have an online subscription business model, in a “card not present environment” we have hundreds of transactions daily that flow through our system. Not only does Office Sense offer our members excellent customer service they have minimized our chargebacks and put more money back in our business. Thank you to the entire staff!Salima S.
We never imagined that using an answering service could be so good for business. We’ve been able to grow month over month while at the same time increasing customer satisfaction. You are truly a partner that we can grow with. Starry Road Catering.Louise H.
Office Sense has truly transformed my work-life. As a real estate agent, I now have more time for my clients and myself because Office Sense takes care of appointment scheduling, message taking and lead qualification while I get to focus on my current and “good fit” potential clients.Christina S.
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